About
The Story Behind Sonario
How frustration with overpriced tools became a mission
It started with an email I never got to send.
I'm Robin, a 22-year-old developer from France. I've been building SaaS products since I was 19. One of them actually got users — real people who trusted my app with their work. And when things broke (they always do), they told me about it.
I fixed bugs at 2am. I shipped patches on weekends. But here's what haunted me: I had no way to tell them.
The moment everything clicked
Picture this: A user named Sarah reports a critical bug. She's frustrated. She's considering leaving. I drop everything, find the issue, and fix it in 4 hours.
Then... nothing. I have her bug report in some ticket system, but no way to reach her. No "Hey Sarah, we fixed it!" No closure. She probably thinks we ignored her.
I looked for solutions. Intercom? €39 per seat per month. For a 3-person team, that's €117/month just to talk to users. As a bootstrapped founder, that's my server costs for the entire product.
The problems I couldn't ignore
Pricing that kills growth
€39/seat/month. Adding a team member became a budget decision, not a customer experience decision.
Silent bug fixes
Users reported bugs, we fixed them, but had no way to tell them. They never knew we listened.
Walled gardens everywhere
Intercom doesn't do Discord. Zendesk ignores Slack. No tool let me meet users where they already are.
So I built what I needed
Sonario isn't a business plan that came from market research. It's the tool I desperately wanted when Sarah reported that bug.
A place where every conversation lives together — chat, email, Discord, Slack. Where I can see Sarah's bug report and, with one click, tell her it's fixed. Where adding a teammate costs me the same whether it's person #2 or person #10.
Simple concept, right? Apparently not simple enough for the big players to care about.
What I believe
Built by founders, for founders
We know the pain because we lived it. Every feature solves a real problem we faced.
Grow without fear
Adding team members should be exciting, not terrifying. Flat pricing means you scale freely.
Close the loop
When you fix a bug, tell the user. That simple act builds more trust than any marketing.
5 minutes to launch
No consultants, no onboarding calls, no 47-page setup guides. Just paste one line of code.
This is my bet
I'm betting that thousands of founders feel the same frustration I did. That they want to treat their users like humans, not ticket numbers. That they shouldn't have to choose between great support and paying rent.
If that sounds like you, I built Sonario for us.
— Robin, Founder of Sonario