Your visitors have questions. You're not available 24/7. An AI chatbot can answer for you, qualify your leads, and improve user experience.
Good news: you don't need to know how to code to install one.
Why Add an AI Chatbot to Your Website?
The numbers are clear:
- 35-40% of visitors prefer chat over other channels
- A well-configured chatbot can handle 80% of simple questions
- Response time goes from hours to seconds
- 24/7 availability at no extra cost
For a solopreneur or small team, it's like having an assistant who never sleeps.
What You Need
- A website (WordPress, Shopify, Webflow, HTML... doesn't matter)
- 5 minutes of your time
- A Sonario account (free)
That's it. No developer, no complex setup.
Tutorial: Install Your Chatbot in 5 Minutes
Step 1: Create Your Account (1 minute)
- Go to sonario.io
- Click "Get Started Free"
- Sign in with Google or create an email account
Your workspace is created automatically.
Step 2: Configure Your Widget (2 minutes)
Once logged in:
- Go to Settings → Widget
- Customize the appearance:
- Primary color (use your brand color)
- Position (bottom right corner recommended)
- Welcome message ("Hi! How can I help you?")
- Click Save
Your widget is ready.
Step 3: Copy the Code (30 seconds)
In widget settings:
- Click Get Code
- Copy the snippet (just one line of code)
The code looks like this:
<script src="https://widget.sonario.io/v1/chat.js" data-workspace="your-id"></script>Step 4: Paste on Your Website (1 minute 30)
On WordPress
- Go to Appearance → Theme Editor
- Open the
footer.phpfile - Paste the code just before
</body> - Save
Or use a plugin like "Insert Headers and Footers".
On Shopify
- Go to Online Store → Themes
- Click Actions → Edit code
- Open
theme.liquid - Paste the code before
</body> - Save
On Webflow
- Go to Project Settings → Custom Code
- Paste the code in "Footer Code"
- Publish your site
On an HTML site
Open your HTML file and paste the code before the </body> tag.
Step 5: Test (30 seconds)
- Open your site in a new tab
- The widget appears in the bottom right
- Click on it and send a test message
Congratulations! Your chatbot is live.
Configure AI to Respond Automatically
The widget is installed, but for the AI to respond intelligently, configure it:
Create a Knowledge Base
- In Sonario, go to Knowledge Base
- Add your frequently asked questions:
| Question type | Answer |
|---|---|
| What are your prices? | Our pricing starts at $X/month. See our pricing page. |
| How do I contact you? | You can reach us by email at contact@... |
| What are your delivery times? | We typically deliver within 48-72h. |
| Do you offer refunds? | Yes, 30-day money-back guarantee. |
The more questions you add, the more accurate the AI will be.
Define AI Behavior
In Settings → AI:
- Tone: Choose between professional, friendly, or casual
- Language: English, French, or auto-detect
- Escalation: When to hand off to a human (e.g., complaints, complex questions)
Choose Your AI Model
Sonario lets you choose:
- GPT-4: High performance, nuanced responses
- Claude: Excellent writing, natural tone
- Mistral: Fast, good value
The model is included in your plan, no extra fees.
Advanced Features (Optional)
Collect Emails
Configure the widget to ask for email before responding:
- Settings → Widget → Pre-chat form
- Enable "Ask for email"
- Emails are automatically added to your contact list
Integrate with Your Tools
Connect Sonario to your stack:
- Slack: Receive conversations in a channel
- Discord: Same for Discord
- Zapier: Send leads to your CRM
Customize by Page
Display different messages based on the page:
- Pricing page: "Questions about our pricing?"
- Product page: "Need help choosing?"
- Blog: "Did you enjoy this article?"
Common Mistakes to Avoid
❌ Not testing on mobile 60% of traffic is mobile. Make sure the widget displays correctly.
❌ Welcome message too long "Hi! I'm here to help." is enough. No need for a paragraph.
❌ No option to contact a human Always allow escalation. Nothing more frustrating than a bot loop.
❌ Empty knowledge base Without data, the AI makes things up. Feed it your real FAQs.
Measure Results
After a few days, analyze:
- Number of conversations: Is your widget being used?
- AI resolution rate: How many questions are resolved without a human?
- Satisfaction: Are visitors happy with the responses?
- Leads collected: How many emails did you capture?
Sonario displays these metrics in your dashboard.
What Does It Cost?
| Plan | Price | Ideal for |
|---|---|---|
| Free | €0/month | Solopreneurs, testing |
| Starter | €12/month | Small teams |
| Growth | €29/month | Teams up to 10 |
The Free plan includes the widget, chat, and core features. Enough to get started.
Summary: The 5 Steps
- ✅ Create a Sonario account (free)
- ✅ Customize the widget
- ✅ Copy the code
- ✅ Paste on your site
- ✅ Configure AI with your FAQs
Total time: 5 minutes.
Ready to Install Your Chatbot?
Thousands of websites already use Sonario to automate their customer support. 5-minute setup, free to start.
Create your account now and see the difference.
Keep Reading
- How to Automate Customer Support on a Zero Budget - Go beyond chatbots with full automation
- Intercom vs Zendesk vs Freshdesk: Price Comparison - Find the best value
- Sonario vs Crisp - Compare chat widget features
An AI chatbot is no longer a luxury. It's a standard. Sonario makes it accessible to everyone, no code, no budget required.
